My background is not in graphic arts. It is in Technical Production and Business Strategy.
With an MBA and a decade spent directing high-stakes technical environments, I was trained to view systems through a very specific lens: if the underlying logic fails, the aesthetic does not matter. I don't approach product design as a visual exercise. I approach it as an economic and architectural discipline. A design file is not a picture; it is an instruction set for a machine. My job is to ensure that instruction set is flawless before it ever reaches your engineering team.
JAKE REDMOND
TECHNICAL PRODUCT DESIGNER & SYSTEMS LEAD
✺ THE MILEAGE
BATTLE-TESTED ACROSS EXTREMES.
My methodology was forged by translating complex business requirements into zero-rework specifications across three distinct operational environments:
The Enterprise Crucible (TD Bank):
As Lead Experience Designer for U.S. Online Banking, I deployed my Trust Architecture framework. In high-stakes finance, "frictionless" UX is a threat vector. I utilized Benevolent Friction to deliberately guard high-risk actions and baked compliance directly into the system's core logic.
Complex Agency Ecosystems (OneSpring, Fueled):
Operating within high-velocity agency environments, I modernized legacy systems and delivered technical architecture for massive datasets (like translating AS-400 databases into B2B dashboards), ensuring strict alignment between client logic and engineering constraints.
High-Velocity Startups (Calculai, Invest Clearly, Purpose Design):
I engineered high-trust onboarding architectures and successfully de-risked early-stage MVP launches. By hardening the interaction logic before development, I moved the cost of "discovery" out of the expensive engineering sprint and into the design phase.
My metric for success has always been binary: Did it build cleanly?
✺ THE FRAMEWORKS
HOW I THINK: THE CORE I.P.
I do not rely on standard UX tropes. I rely on three proprietary frameworks to architect scalable products:
1. Systems-Led Design
You cannot design your way out of a logic problem; you must architect the constraints. Systems-Led Design reverses the traditional workflow. We do not design screens and hope the back-end can support them. We map the database realities, API constraints, and system states first, ensuring the front-end never makes a promise the back-end cannot immediately validate.
2. Integration UX
The user interface is merely a membrane between human intent and a database. Integration UX focuses on the friction points of data exchange—error states, latency handling, and systemic fallbacks. It treats the "unhappy path" as the primary design constraint, ensuring the system degrades gracefully under pressure.
3. Memetic Design
Everything is designed—including your logic gaps. Memetic Design is the understanding that the structural constraints you build into a product will organically dictate how it scales, how it fails, and how users (and AI agents) exploit it. Ambiguity is a virus; explicit logic is the cure.
✺ THE ARCHIVE
MEMETIC DESIGN LAB: FIELD NOTES
I document my methodologies, teardowns, and thoughts on the intersection of engineering velocity and product architecture on my Substack.
If you want to understand exactly how I approach the Rework Tax, AI hallucinations, and technical design pipelines, this is the working archive.
✺ THE ALIGNMENT
ARE WE A MATCH?
I work with CTOs, Lead Engineers, and ambitious Founders at high-growth organizations who are tired of paying the Rework Tax.
If you need a "creative visionary" to draw happy-paths for a pitch deck, we are not a fit. But if your team is drowning in manual requirement triage and you need a systems lead to harden your product intent before the sprint begins: I am your hire.